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Greta Edkvist
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DIGITAL TRANSFORMATION - Ametller Origen
Project type
Digital transformation
Date
Jan-Mar
Location
Barcelona
In the course Digital Transformation I executed a project for Ametller Orgien, a prominent food grocery chain. The project aimed to align the company's vision with emerging technologies to create an enhanced food shopping experience for customers. Our key objectives included introducing a membership plan to promote sustainability and reduce food waste, personalizing the shopping journey, and future-proofing the business.
The project involved the integration of cutting-edge technologies like AI, machine learning, and data analytics to optimize efficiency and user experience.
This initiative not only revamped Ametller Orgien's business model but also created a more sustainable and customer-centric approach to food shopping. It serves as a testament to my ability to drive innovative digital transformations, create new user experience and to drive a transformative and future proof business models.